As
of now, the sports fan in India does not want to be passive consumers of their
favorite sports any longer. Their intrinsic desire is to be a part of the real-life sporting action and engaging with
fantasy sports. Recently, there is a huge uptake in this industry among the
Indian sports lovers. Around 80crore fans in India had led to this massive
growth in the industry. It is because of
the advent of many new players in the industry and offers sports fans with extremely engaging and distinctive sports
experience on their platforms.
Presently,
Dream11 have more than 4crore sports fans playing fantasy sports in India. Additionally,
the venture has 3.8crore registered users along with the 90 percent market
share. Thus, they do not have any prime competitors in the market yet. However, with the massive revolution in the
industry, the company is heavily focusing on the deepening fan engagement.
Fantasy sports market in next
couple of years
In
the recent times, technology and sports have converged perfectly to offer
Indian sports fans with the highly engaging experience. Actually, it bridges
the gap between offline and online sporting. With the affordable phones and high-speed internet, everyone can play their
favorite sport easier and much convenient from their home, office, or anywhere.
Today,
many people wish to watch T20 leagues, which actually fueled more interest in
the sports fans minds in the short time. This, in turn, they look for the instant
gratification and enjoyment. This is the major reason for the huge success of
freemium fantasy cricket in India.
By
the year 2020, there will be 30crore sports fans in India watching sports
online and about 33percent of them will surely play fantasy sports compared to the
US. In the US, 65percent of sports fans used to play fantasy sports currently.
